If you are an author who is on a low budget, you probably know the struggle of trying to get people interested in your book. While it is ideal to go on a marketing spree, preferably globally, lack of funds can make it difficult. That does not mean that you cannot find alternative ways to meet your target market. Social media is becoming a powerful tool for marketing, including for authors who want to promote their books. You, however, need to work smart to ensure that your message is getting to the right people. The tips that help are as follows.
Get a Following
The best way to get your message across, and promote your book as an authority, is by getting a good social media following. There are many innovations on social media that you should stay updated on and explore to grow your numbers. You should try out as many social media platforms as possible, as you never know where your target market could be. Be active on social media, participate in activities that other authors are doing on social media, and you will soon have a big following.
Post Smart
The trick about promoting your work on social media is that it is your posts that will help people get interested in your book. This means that you should have exciting excerpts of your book on the posts. You should also be consistent with your posts and make them engaging. Be interactive and answer the questions that you are being asked on social media. Explore multimedia posts, meaning you should use photos, videos and texts on different platforms as they tend to perform better.
Consider Sponsored Posts
Social media platforms such as Instagram, YouTube, Facebook and blogs now allow people to sponsor their posts to widen the reach. As an author, you should explore these options. The advantage of sponsored posts is that they are cheaper and have a more extensive reach.