Writing a book and attracting many readers calls for extra efforts. To make your book known may require you to plan for effective promotional strategies. However, many writers aspire to win numerous readers but don’t know where to start. Marketing the book can boost your sales, but the results highly depend on the promotional tools you use. The following are some tips to promote your book.
Use Your Local Bookstores
You can start small by using your local bookstores. Apart from providing various copies of your book to the bookstores, you can organise for bookstore club meetings. This brings together many readers who could eventually become your potential buyers. Make sure you book with as many bookstores as possible to have live sessions with the readers where you can explain the content of your book. Also, you can offer a few free books. This will effectively promote your book sales.
Use Social Media
You don’t necessarily have to use expensive promotional tools to reach many readers. You can use your social media networks for marketing your book. The good thing about using social media platforms for promotion is that they are affordable, and many readers are available on social media. For instance, using Facebook will enable you to reach numerous readers. Still, you must offer the right information and be active on the page.
If you can afford television interviews, then it can work well for your book promotion. But you must provide a smart pitch for your acceptance by different television channels. Probably, the main question could be how to shine in a television interview. The trick is to prepare well by practising and conducting research about your audience to learn about their interests. Most importantly, ensure your presence in the interview to better explain why readers should purchase your book and answer their questions.